Hello! We’re Patrick and Ricardo.

At Goodby Silverstein & Partners, we've had the privilege of working with brands like Doritos, Pepsi, BMW, Xfinity, and The Dalí Museum.

We're absolutely passionate about what we do. Our diverse experiences and backgrounds have equipped us to be a multidisciplinary team adept at everything — from creating new brand platforms and Super Bowl campaigns, to collaborating with leading A.I. companies on first-of-its-kind art installations.

Throughout our careers, our projects have been consistently acknowledged at renowned festivals such as Cannes Lions, D&AD, One Show, Andy Awards, and Clio’s, to name a few.

Additionally, we're honored to have been distinguished multiple times with Editor’s Picks at Ad Age’s Creativity.

Please, keep scrolling to check out what we’ve been doing in the past 12 months. Spoiler alert: We’ve been busy ; )

DINA & MITA:

We launched Doritos Dinamita at the Super Bowl 2024 with a commercial that authentically celebrates Hispanic and Latino culture, both in front of and behind the camera.

To bring this vision to life, we partnered with Brazilian directors Alaska and Mexican cinematographer Rodrigo Prieto. They crafted a captivating story featuring two fiery grandmothers, Dina and Mita, played by actresses Patricia Maucieri and Olivia Negrón.

We were fortunate to also collaborate with Jenna Ortega, who portrayed Dina and Mita’s granddaughter, and Danny Ramirez, who took on the role of the snack snatcher.

From Ad Age: “Doritos’ ad is being hailed as one of the only commercials in this year’s Super Bowl to authentically represent Hispanic culture through its storytelling.”

The commercial has achieved significant recognition, being named #1 in Purchase Intent by AdAge and #1 in Impact by Kantar."

DALL-E AT THE DALÍ:

We have brought OpenAI’s text-to-image AI to the Dalí Museum to create The Dream Tapestry. The installation is part of a special exhibit at the museum called The Shape of Dreams, exploring 500 years of dream-inspired paintings. The project is a first-of-its-kind collaborative art experience. Not only are users able to visualize their own dreams using AI, but they’re combined with others’ dreams and then displayed in the museum’s gallery on the Dream Tapestry, an immersive, wall-sized display.

From AdAge: “An ambitious immersive project that aims to transform visitors' dreams into art.”

Click below to watch the case study.

We claimed ownership of the triangle shape by creating Triangle Tracker, a first-of-its-kind Snapchat Lens that allows people to turn every single triangle they see into a Doritos chip.

From AdAge: “A promotional campaign that makes the most of its signature shape.”

FLAMIN’ HOT UNIVERSITY — FU

We launched the new brand platform for Flamin’ Hot: Flamin’ Hot University (FU). Fronted by Megan Thee Stallion, FU offers a deep dive into the Flamin’ Hot Lifestyle. Megan guides fans through online courses, while exclusive merchandise adds flair to the experience. But FU isn't just about branding – this fictional university is generating real funds for HBCU students. Benefiting Texas Southern University, Megan’s own alma mater, it empowers students to say, "FU to student loan debt."

From AdAge: “Flamin’ Hot and Megan Thee Stallion create fake university to raise real HBCU scholarship dollars.”

Click below to watch the commercial.