Hello! We’re Patrick and Ricardo.

At Goodby Silverstein & Partners, we've had the privilege of working with brands like Doritos, Pepsi, BMW, Xfinity, and The Dalí Museum.

We're absolutely passionate about what we do. Our diverse experiences and backgrounds have equipped us to be a multidisciplinary team adept at everything — from creating new brand platforms and Super Bowl campaigns, to collaborating with leading A.I. companies on first-of-its-kind art installations.

Throughout our careers, our projects have been consistently acknowledged at renowned festivals such as Cannes Lions, D&AD, One Show, Andy Awards, and Clio’s, to name a few.

Additionally, we're honored to have been featured multiple times in ADWEEK for our work.

Please, keep scrolling to check out what we’ve been doing in the past 12 months. Spoiler alert: We’ve been busy ; )

DINA & MITA:

We launched Doritos Dinamita at the Super Bowl 2024 with a commercial that authentically celebrates Hispanic and Latino culture, both in front of and behind the camera.

To bring this vision to life, we partnered with Brazilian directors Alaska and Mexican cinematographer Rodrigo Prieto. They crafted a captivating story featuring two fiery grandmothers, Dina and Mita, played by actresses Patricia Maucieri and Olivia Negrón.

We were fortunate to also collaborate with Jenna Ortega, who portrayed Dina and Mita’s granddaughter, and Danny Ramirez, who took on the role of the snack snatcher.

From ADWEEK: “Jenna Ortega and Danny Ramirez Face Mascots' Burning Rage in Doritos Dinamita Super Bowl Ad”

The commercial has achieved significant recognition, being named #1 in Purchase Intent and #1 in Impact by Kantar."

DALL-E AT THE DALÍ:

We have brought OpenAI’s text-to-image AI to the Dalí Museum to create The Dream Tapestry. The installation is part of a special exhibit at the museum called The Shape of Dreams, exploring 500 years of dream-inspired paintings. The project is a first-of-its-kind collaborative art experience. Not only are users able to visualize their own dreams using AI, but they’re combined with others’ dreams and then displayed in the museum’s gallery on the Dream Tapestry, an immersive, wall-sized display.

Click below to watch the case study.

We claimed ownership of the triangle shape by creating Triangle Tracker, a first-of-its-kind Snapchat Lens that allows people to turn every single triangle they see into a Doritos chip.

From ADWEEK: “Doritos, Doritos everywhere.”

FLAMIN’ HOT UNIVERSITY — FU

We launched the new brand platform for Flamin’ Hot: Flamin’ Hot University (FU). Fronted by Megan Thee Stallion, FU offers a deep dive into the Flamin’ Hot Lifestyle. Megan guides fans through online courses, while exclusive merchandise adds flair to the experience. But FU isn't just about branding – this fictional university is generating real funds for HBCU students. Benefiting Texas Southern University, Megan’s own alma mater, it empowers students to say, "FU to student loan debt."

From ADWEEK: “One recent example of a brand authentically engaging with HBCU culture is when Flamin’ Hot partnered with Grammy award-winning artist Megan Thee Stallion to raise scholarship funds for HBCU students.”

Click below to watch the commercial.